How FERD CRM compares to the competition
We built FERD CRM to be the best of all worlds: the simplicity of Highrise, the power of Salesforce, and a price that makes sense.
Why teams switch to FERD CRM
Teams move to FERD CRM from other solutions because we offer the right balance of features, simplicity, and value.
Smart features, zero bloat
FERD ships with unique intelligence tools — like Relationship Health Scores and a Today View daily digest — that no other CRM includes out of the box.
Fair, transparent pricing
Simple per-user pricing at $28/month — all features included. No tiers, no hidden costs, no "contact sales". Built for global teams with multi-currency deal tracking and company profile & VAT/tax ID fields — key for European and international businesses.
Get started in minutes, in your language
No implementation consultants needed. Import your data, invite your team, and start closing deals today. All 848 UI strings — every module, button, label, form placeholder, flash message, auth page, and the release notes flyout — are fully translated in all 5 languages, with zero gaps. Each user picks their own language independently. FERD is built from the ground up for international and European teams.
Complete Feature Comparison
See how FERD CRM stacks up against the most popular CRM solutions on the market.
* HubSpot's free tier has significant limitations. Most teams need paid plans for essential features.
Detailed Comparisons
See how FERD CRM compares to each competitor in detail.
The spiritual successor to Highrise
Highrise was beloved for its simplicity. When 37signals (Basecamp) discontinued it, thousands of teams were left looking for an alternative. FERD CRM was built to fill that gap — with the same philosophy of simplicity, plus modern features teams need today.
- Same clean, simple interface philosophy
- Cases feature for non-sales tracking (like Highrise)
- Email dropbox for automatic logging
- Two-factor auth for improved account security
- @mentions, threaded comments & shared team inbox for collaboration
- Plus: Deal pipeline, custom fields, dark mode, and more
All the CRM you need, none of the bloat
HubSpot started as a simple CRM but has grown into a massive platform. While powerful, most teams only use a fraction of its features — yet still deal with the complexity. FERD gives you what you actually need.
- No "feature overload" — just what you need
- Simple $28/user/month — all features included
- No "contact sales" for basic features
- Full activity audit log included (not enterprise-only)
Enterprise power without enterprise pain
Salesforce is the 800-pound gorilla of CRM. It's incredibly powerful — but also incredibly complex, expensive, and requires dedicated administrators. FERD delivers the features most teams actually use, without the overhead.
- No Salesforce admin certification needed
- Save $10,000+ on implementation
- CSV import/export included (not enterprise-only)
- Your team will actually use it
Annual cost for a 10-person team
Great pipeline, plus everything else
Pipedrive is known for its excellent deal pipeline. FERD matches that with our Kanban board, but also includes features Pipedrive charges extra for — like cases, email templates, and no per-user fees.
- Same great Kanban pipeline experience
- Cases for non-sales tracking (included)
- All features at $28/user — no tiers or upsells
- Email templates included in all plans
Purpose-built for CRM, not adapted from project management
Monday.com is a fantastic project management tool that added CRM features. But CRM is our focus — every feature is designed specifically for managing customer relationships, not adapted from a different use case.
- Built specifically for CRM from day one
- Email integration included (not add-on)
- CRM-specific workflows, not generic boards
- $28/user/month — no seat minimums
Easy migration from any CRM
Switching CRMs doesn't have to be painful. Export your data from your current CRM, and import it into FERD with our CSV import tool. We'll map your columns and preserve your data.
Export
Export your contacts and companies as CSV from your current CRM
Import
Upload to FERD and map columns to fields with our smart importer
Done
Start using FERD immediately with all your data intact
Ready to switch to a better CRM?
Start your free 14-day trial today. No credit card required. Import your data and see the difference.